Greg Johnson

My superpower is in making complex organizations emotionally coherent and strategically clear.

Whether it's unifying 320,000 HP employees under one brand vision, repositioning Panasonic as the architects of data-driven experiences, or transforming how markets understand emerging platforms, my work tackles the hardest challenge in business: getting everyone aligned on what matters.

Global Brand Transformation

HP

Global Brand Transformation

Unifying the world’s most fragmented tech giant under one brand strategy, from 56 different businesses to $3 billion in added value.

Reimagining Family Wellness

Panasonic Well

Reimagining Family Wellness

Transforming a century-old hardware company into the architect of AI-powered family experiences.

Meet Umi

Panasonic Well

Meet Umi

The CES 2025 keynote that positioned Panasonic’s transformation story on tech’s biggest stage.

Global Brand Strategy

Condé Nast

Global Brand Strategy

Unifying 26 competing titles into a single portfolio, enabling the publisher’s first global editorial reorganization.

We See You

Stitch Fix

We See You

Transforming a performance marketing company into an empathy brand—the first campaign that made customers feel truly seen.

Keep Summering

Stitch Fix

Keep Summering

Flipping the back-to-school category: selling time back to families instead of just selling clothes.

Brand strategy & storytelling

Nuance

Brand strategy & storytelling

Moving from a collection of voice technologies to a brand that intends to reinvent the relationship between people and technology.

Let’s Do Amazing

HP

Let’s Do Amazing

The first brand advertising campaign for HP in seven years shines a bright light on innovation, customer experiences & amazing outcomes.

Work as one

Box

Work as one

A fresh narrative to deliver to every customer, partner and employee to drive advocacy and engagement.