Case Studies
Stories of transformation.
The long view of how iconic brands moved from one chapter to the next.
Panasonic Well
Strategic foundation work the company recognized as its own.
Meeting the needs of modern families with a strategic foundation that turned out to be the company’s own founding philosophy.
Avenue M
Adopting AI where the output has to survive a courtroom.
Defensibility as an architectural property: 6–10 weeks of valuation work compressed to 6–10 days.
Stitch Fix
From transactional retailer to continuous style platform.
Far past a brand problem, to ask the question about what kind of company Stitch Fix was becoming.
Box
Claiming the quadrant the enterprise software industry didn’t believe existed.
Enterprise software made culturally legible at consumer-brand altitude.
HP
Brand work at the altitude of a category.
Drawing from Bill and Dave’s founding philosophy to build the brand strategy that held through three CEOs.
Condé Nast
Recasting the world’s foremost publisher into a premium media network.
Where brand strategy and editorial sensibility become the same craft.
Greg Johnson
I make complex ideas real.
The strategy that makes a business legible, the experiences that bring it to life. Usually both, usually on the same project.
