Greg Johnson

My superpower is in making complex organizations emotionally coherent and strategically clear.

I use deep consumer insights and product thinking to design portfolio transformations that create breakthrough growth opportunities.

The Cases

Transforming a century-old hardware manufacturer into an AI-powered family wellness platform at Panasonic. Unifying 56 business units under one ecosystem strategy at HP. Creating expansion paths beyond fashion into broader lifestyle ecosystems at Stitch Fix.

Panasonic Well

Designing AI Agents for Family Wellness

Using deep consumer insights to drive brand and portfolio strategy in a rapidly changing world.

Stitch Fix

Moving from a Transactional to a Relational Brand

Leveraging the business’ superpower — empathy — to fashion the world around each client uniquely.

HP

Elevating Purpose to Human Progress

Reimagining what’s possible for the world’s largest technology company.

Box

Breaking Out of Commoditization

A new brand strategy and identity to reframe Box as the secure content management platform for modern enterprises.

The Approach

Most companies struggle with the strategy-to-execution gap. Strategies live in slides while products get built in isolation from business goals. The process is never the same, but the steps to success follow the same pattern.

Approach: Consumer Insights

Start with Discovering the Human Truth

Get in front of consumers early and often, because the world changes quickly.

Approach: Market Context

Get Specific About Differentiation and Levers for Growth

Analyze the landscape and technology shifts to identify transformation timing.

Approach: Rapid Ideation

Rapidly Generate Ideas, Validate, and Iterate

Design buildable product concepts that make new portfolio strategies tangible.

Approach: Organizational Alignment

Contagious Co-Creation

Cross-functional teams need to be on the journey, fed with concrete ideas, roadmaps and visions.

About me

I bridge the strategy-to-execution gap through strong relationships, defensible consumer insights, portfolio-first innovation, and product thinking built for the AI age.