Case Studies
The long view of how iconic brands moved from one chapter to the next.
Where brand strategy and editorial sensibility become the same craft.
Far past a brand problem, to ask the question about what kind of company Stitch Fix was becoming.
Enterprise software made culturally legible at consumer-brand altitude.
Drawing from Bill and Dave’s founding philosophy to build the brand strategy that held through three CEOs.
Meeting the needs of modern families with a strategic foundation that turned out to be the company’s own founding philosophy.
I make complex brands more human.
Every business is complex, some more than others.
The work is finding the human truth and bringing it forward.
Pieces of work that show the craft — campaigns, identities, editorial, product moments. Where a piece is part of a larger transformation, you can read the case study behind it.