Greg Johnson Digital native, brand strategy & creative director

HP

Brand transformation

A bold reimagining of the world’s largest technology company powers our rise into the Top 10 Best Global Brands.

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HP

Let’s Do Amazing

The first brand advertising campaign for HP in seven years shines a bright light on innovation, customer experiences & amazing outcomes.

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HP

Identity & design system

A digital-first identity system to fuel progress in every global interaction, from print to pixels and everything in between.

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HP

Product design alignment

Working with some of the most talented designers in the world to bring together a shared design language for industrial and user interface design.

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HP

A new purpose

A new CEO arrives and puts his specific spin on the future of our Human Progress positioning.

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HP

Make it matter

Another new CEO arrives, and adds her fingerprints to the Human Progress narrative to focus on why we all do what we do.

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Box

Brand & category strategy

Establishing the positioning and go-to-market strategy for the world leader in Cloud Content Management.

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Box

Work as one

A fresh narrative to deliver to every customer, partner and employee to drive advocacy and engagement.

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Box

Brand & design system

A complete transformation of the brand’s look and voice.

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Sicksports

The voice of the #generation

Building a sports social & media brand with and for youth so their voices, opinions and ideas can be heard.

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Nuance

Brand strategy & storytelling

Moving from a collection of voice technologies to a brand that intends to reinvent the relationship between people and technology.

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