Most of the innovation at HP remained the best-kept secret in Silicon Valley, and the campaign meant to tell the story of the breadth and scale of the full portfolio.
We found the right recurring character in Rhys Darby. His delivery makes the campaign work, and drove resonance across every audience group from the Fortune 10 to small businesses and consumers in our markets.
Let’s Do Amazing Campaign Overview: shining a light on amazing collaborations
Let’s Do Amazing launch ad: HP + Dr Dre
Let’s Do Amazing print ad featuring the HP Envy Beats Edition.
Let’s Do Amazing launch ad: HP + UPS.
Let’s Do Amazing print ad showcasing our networking portfolio.
Let’s Do Amazing launch ad: HP Labs
The “We Do Amazing” rangoli made by HP employees in India.