Stitch Fix Brand Storytelling
Word-of-mouth and Facebook ads had built a thriving business, but growth had stalled. We reimagined the the brand’s full expression built around the understanding that algorithms without empathy would fail in personal services.
The real problem wasn't marketing efficiency, it was emotional connection. Stitch Fix's superpower was empathy, but while the product delivered it the brand’s expressions didn’t showcase it.
Our research uncovered something raw: nearly everyone has fashion trauma. Too tall, too short, too curvy, too anything—the stories poured out. Dressing room breakdowns. Avoiding mirrors. Playing it safe because the risk of looking wrong felt too exposing.
That vulnerability became our first brand campaign: “Everybody Deserves To Be Seen.”
2019 Brandweek Constellation Award winner.
The anthem spot broke opening of the 2019 Oscars, giving us a national platform to build a connection. A storybook approach to show the moment that the relationship between stylist and client makes a difference in everyday life. Because, really, We See You.
Everybody Deserves to be Seen, “Molly”
Everybody Deserves to be Seen, “John”
The OOH intended to really celebrate the personal relationship between client and styling, letting that connection tell our story.
All of our imagery intended to show real bodies, real sizes, real life. Because our success is when we really understand you.
We started working through the next chapter of the brand, shining a light on the most important asset of the business: the bridge we build between us and you.
